Pavlov & Co - Vasil Pavlov

Vasil Pavlov is a Bulgarian attorney at law, patent and trademark attorney with more than 25 years of experience in intellectual property protection.

The vast legal practice of Vasil through the years covers a wide range of areas – copyright consultations, including contract development and negotiations; consultations in relation to patents, trademarks, geographical indications and design protection, including representation before the Bulgarian Patent Office and the Office for Harmonization in the Internal Market in registration and opposition procedures and representation before the Court and Customs authorities for enforcement of rights for both national and international clients.

Vasil began his professional career as a lawyer at Manev and Partners (later transformed in MS Partners) law firm in 2001 . With his strong commitment to the development of this firm he progressed to become the managing partner of intellectual property law firm MS Partners in 2006, which position he held until May 2012.

In 2003 Vasil was one of the first lawyers in Bulgaria to implement Customs Border Measures procedure in his practice for the protection of the rights of major world brands and today he represents various foreign and local trademark owners in respect to Border Measures. In 2009 he successfully won the first for Bulgaria court case for Data Exclusivity infringement where he represented a local division of large international pharmaceutical company.

With more than 360 court cases (civil and administrative), more than 450 proceedings before the Bulgarian Patent Office (oppositions and cancelations) and near 100 oppositions before EUIPO Vasil ranks up among the top litigators in Bulgaria. In recent years Vasil is devoted to solving complex issues combining knowledge from different areas of IP by playing a key role in the planning of the strategy, conducting the proceedings and pleading in the court.

Alongside his legal practice Vasil periodically advises on legislation changes in the field of IP where more than 30 of his suggestions were adopted as legal texts by the competent legislative authorities.

Since 2023 Vasil is appointed Bulgarian expert at UNIFAB College of Experts.

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LAWYER TESTIMONIALS

"A legend of the Bulgarian scene, Managing Partner Vasil Pavlov “is an extremely intelligent practitioner with vast courtroom experience who always gives everything for his clients”. He has contributed significantly to the advancement of industry best practice and IP law itself, which lends gravitas to the advice that he gives."

*WTR 1000 2020

“He’s a tremendous litigator – someone you can trust 100% to get the right result, there’s no questioning the level of his IP knowledge.”

*WTR 1000 2019

“One of the best IP litigators in the country", "He is a very smart and sharp professional, who does his homework perfectly”

*WTR 1000 2017

“You always notice how sharp he is.”

“He is seasoned in every aspect of trademark law, he’s precise and he acts immediately as required.”

*WTR 1000 2016

"Vasil has an exceptional ability to understand and solve complex trademark issues."

"He is not afraid to stand up and defend new and unorthodox thesis that differ from the usual course of action however he always puts the client’s interests first and would not jeopardize them in any way."

"Vasil has proven to be ready to tread uncharted waters and think outside the box, even in the somewhat conservative field of intellectual property."

*Clients Choice 2015

"His experience in trademarks abounds and he is very well established in the market. He is incredibly competent in every aspect of trademark law and is precise and fast. His dispute resolution style can temper any unpleasantness in the situation, remaining calm but acting immediately and as required. He is far superior to any other lawyer we have encountered."

*WTR 1000 2015